The final countdown begins to Salon Privé at Blenheim Palace

Salon Privé at Blenheim Palace
Salon Privé at Blenheim Palace

PRESS RELEASE: The final countdown begins to Salon Privé at Blenheim Palace – the best yet and the finest event of its kind in the UK.

* Celebrating its 10th year anniversary in style and its 1st year at Blenheim Palace
* Famed Concours D’Elégance, Boodles Ladies’ Day and new Pirelli Prestige & Performance event
* A stunning day out for lovers of fine cars and luxury living in the grounds of one of the UK’s greatest palaces
* Limited number of tickets still available to buy online

The UK’s most exclusive automotive & lifestyle extravaganza, Salon Privé, is shaping up to be the most successful event in its 10-year history. Newly hosted at beautiful Blenheim Palace, the three-day event from the 3rd to 5th September has something for everyone from car collectors and enthusiasts to fashionistas and beyond. The event features no less than twenty-one premium motor manufacturer displays; sixty-nine stunning Chubb Insurance Concours d’Elégance entries; a further sixty-nine Pirelli Prestige & Performance entries; and no less than twenty-three luxury brand retail marquees, forming just part of an automotive and luxury spectacular covering 17,000 sq metres.

Chubb Insurance Concours D’Elégance

Attracting the iconic as well as the ultra-rare, the roster of entries appeals to the enthusiast as well as the connoisseur. Held on Thursday 3rd September, the Concours is a sociable, glamour-packed occasion where collectors and friends meet to indulge their automotive passion.

Once again, this year’s Concours includes some of best and rarest classic cars and motorcycles from around the world. One of the top three global Concours events, cars enlisted include the Bentley Speed Six (Old Number Three), an exquisite Ferrari 250 “Tour De France” and a beautiful E-Type famously owned by Diana Ross. No less than sixty-nine of the world’s most exquisite cars will be on display.

Boodles Ladies’ Day

Salon Privé holds the popular Boodles Ladies’ Day on Friday 4th September. Combining stunning jewelry, elegant dresses and magnificent hats and hair pieces, the Boodles Ladies’ Day is a glamorous celebration amid the automotive wonders of Salon Privé, which has become a very firm fixture on the social calendar.

Salon Privé Supercar Show & Pirelli Prestige and Performance

This year the introduction of the Pirelli Prestige and Performance competition on Saturday 5th, a supercar competition showcasing sixty-nine incredible supercars dating from 1975 to the present day. This exciting new element will be hosted in the Great Court of Blenheim Palace.

The innovative new competition is the centrepiece of The Salon Privé Supercar Show, the event’s first ever public day. Visitors on the Saturday will be dazzled by up to eighty cars, and the opportunity to get up close and personal with some of the most beautiful motorcars ever made promises to the be the highlight of any car fan’s calendar.

Luxury lifestyle exhibitors

The Luxury Retail Village is yet another expanding feature of this year’s event with twenty-three carefully selected luxury brands attending, including elegant Italian menswear firm Canali and gunsmiths Ray Ward. Also featuring is Jetfly Aviation, the European leader in the shared ownership of turboprop aircraft, while Noblekey design and produce luxury keys for cars, yacht, aircraft and property.

For boys who like their toys, automotive-related exhibitors include Junior Classics, the world-famous manufacturer of drivable scale models and Dura Garages, Europe’s leading provider of fitted garage furniture and garage flooring.

GREAT Britain campaign

We are thrilled to announce that this year Salon Privé has teamed up with the GREAT Britain campaign, the Government’s high-profile and international marketing initiative, to showcase Britain as a world leader in creativity, industry, tourism, and education.

As part of the campaign, Salon Privé will host a special viewing of ‘GREAT Creations’, a unique exhibition bringing the variety of UK creativity to life. Covering a wide spectrum of topics, ranging from a specially designed Aston Martin Rapide S to a unique GREAT Mulberry handbag, the exhibition will proudly display the very best of what Britain has to offer.
And the world-class attractions do not stop there. For car fans there are seven unique concept vehicles on display, five ultra-rare hypercars and thirteen classic car dealers presenting a mouth-watering selection of vehicles for sale. And all this is on offer alongside an incredible classic car auction offering sixty-five vehicles worth in excess of £12 million.

“We are thrilled that we have so much to offer visitors to this year’s Salon Privé. Not only do we have a more impressive line-up of cars, both classic and super, than ever before, but we also have a wonderful array of lifestyle exhibitors to entice those interested in the good things in life,” commented Andrew Bagley, Salon Privé managing director.

Full hospitality tickets to the event are available but very limited and includes luncheon and refreshments as well as full access to the fabulous Concours classic cars, stunning Super, Hyper and Concept cars and an amazing range of high-end luxury brands and products.

The Saturday public day ticket which gives access to the Pirelli Prestige & Performance competition on Saturday 5th costs £20 and also includes access to the stunning grounds of Blenheim Palace.

Tickets are now on sale at

Media contacts
Matt Sanger:
Rachel Burgess:
Editors’ notes
About Salon Privé:

Now in its 10th year, Salon Privé takes place from Thursday 3rd to Saturday 5th September at the stunning Blenheim Palace and is firmly established as the UK’s most prestigious Luxury Supercar Show & Concours d’Elégance. The three-day event incorporates the Chubb Insurance Concours d’Elégance, Boodles Ladies’ Day and The Salon Privé Supercar Show, also showcasing The Pirelli ‘Prestige & Performance’ Competition, the EFG Art and Memorabilia Fair and The Salon Privé Sale in association with Silverstone Auctions.  The Tour d’Elégance takes place for Concours owners only on Wednesday 2nd September.  Salon Privé takes pride and place amongst the leading automotive shows of the world including the U.S.’s Pebble Beach and Italy’s Villa d’Este.

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